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Implications of Apple Car
Apple obviously believes it can solve experience problems in the mobility area.
Dec 28, 2020 • 
Markus

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Implications of Apple Car
OEMs and their broken marketing game
About Cookies, FLoCs and Conversion Rates.
Apr 25, 2021 • 
Markus

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OEMs and their broken marketing game
Six KPIs for Tesla's Battery Day
Tesla uses slightly different mechanics in its announcements (and in marketing in general) than classic car manufacturers.
Sep 19, 2020 • 
Markus
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Six KPIs for Tesla's Battery Day
Why Tesla's story of zero marketing costs is a lie
Hi, I'm Markus - a strategy consultant based in Munich, Germany.
Aug 7, 2020 • 
Markus

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Why Tesla's story of zero marketing costs is a lie
4
Direct Car Sales, Part II
Advantages and disadvantages of traditional sales via dealerships
Jun 20, 2020 • 
Markus

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Direct Car Sales, Part II
Germany's car stimulus package
Smaller vehicles will profit a lot from the new program
Jun 4, 2020 • 
Markus
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Germany's car stimulus package
5
Direct Car Sales, Part I
Hi, I'm Markus - a strategy consultant based in Munich, Germany.
May 19, 2020 • 
Markus
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Direct Car Sales, Part I
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