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Implications of Apple Car
Apple obviously believes it can solve experience problems in the mobility area.
Dec 28, 2020
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Markus
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Implications of Apple Car
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OEMs and their broken marketing game
About Cookies, FLoCs and Conversion Rates.
Apr 25, 2021
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Markus
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OEMs and their broken marketing game
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Six KPIs for Tesla's Battery Day
Tesla uses slightly different mechanics in its announcements (and in marketing in general) than classic car manufacturers.
Sep 19, 2020
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Markus
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Six KPIs for Tesla's Battery Day
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Why Tesla's story of zero marketing costs is a lie
Hi, I'm Markus - a strategy consultant based in Munich, Germany.
Aug 7, 2020
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Markus
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Why Tesla's story of zero marketing costs is a lie
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Direct Car Sales, Part II
Advantages and disadvantages of traditional sales via dealerships
Jun 20, 2020
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Markus
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Direct Car Sales, Part II
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Germany's car stimulus package
Smaller vehicles will profit a lot from the new program
Jun 4, 2020
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Markus
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Germany's car stimulus package
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Direct Car Sales, Part I
Hi, I'm Markus - a strategy consultant based in Munich, Germany.
May 19, 2020
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Markus
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Direct Car Sales, Part I
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