Mobility Watch | Markus | Substack

Implications of Apple Car

Apple obviously believes it can solve experience problems in the mobility area.

Dec 28, 2020 •

OEMs and their broken marketing game

About Cookies, FLoCs and Conversion Rates.

Apr 25, 2021 •

Six KPIs for Tesla's Battery Day

Tesla uses slightly different mechanics in its announcements (and in marketing in general) than classic car manufacturers. While the classic OEMs…

Sep 19, 2020 •

Why Tesla's story of zero marketing costs is a lie

Hi, I'm Markus - a strategy consultant based in Munich, Germany. In this newsletter I will collect, classify and share the most interesting information…

Aug 7, 2020 •

Direct Car Sales, Part II

Advantages and disadvantages of traditional sales via dealerships

Jun 20, 2020 •

Germany's car stimulus package

Smaller vehicles will profit a lot from the new program

Jun 4, 2020 •

Direct Car Sales, Part I

Hi, I'm Markus - a strategy consultant based in Munich, Germany. In this newsletter I will collect, classify and share the most interesting information…

May 19, 2020 •

Mobility Watch

Stay ahead of business in the field of mobility.

Mobility Watch

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