Archive - Mobility Watch

OEMs and their broken marketing game

About Cookies, FLoCs and Conversion Rates.

Apr 25, 2021 •

December 2020

Implications of Apple Car

Apple obviously believes it can solve experience problems in the mobility area.

Dec 28, 2020 •

September 2020

Six KPIs for Tesla's Battery Day

Tesla uses slightly different mechanics in its announcements (and in marketing in general) than classic car manufacturers. While the classic OEMs…

Sep 19, 2020 •

August 2020

Why Tesla's story of zero marketing costs is a lie

Hi, I'm Markus - a strategy consultant based in Munich, Germany. In this newsletter I will collect, classify and share the most interesting information…

Aug 7, 2020 •

June 2020

Direct Car Sales, Part II

Advantages and disadvantages of traditional sales via dealerships

Jun 20, 2020 •

Germany's car stimulus package

Smaller vehicles will profit a lot from the new program

Jun 4, 2020 •

May 2020

Direct Car Sales, Part I

Hi, I'm Markus - a strategy consultant based in Munich, Germany. In this newsletter I will collect, classify and share the most interesting information…

May 19, 2020 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts